Episode 2: Branding your Podcast

Branding your podcast is important because like any marketing channel it should reflect your culture, support your go-to-market strategy and share the same voice that your market has come to expect.

Typical podcast branding considerations include:

  1. Name of your podcast – the name of your podcast should be attractive and relate to your overall brand
  2. iTunes artwork – try to create a podcast album cover that’s appealing and matches the over color scheme of your brand
  3. Keyword rich podcast description – because iTunes is a search engine of sort, it’s important to consider the words and phrases that people will use to search for and find your podcast
  4. Audio quality – there are a number of audio quality options, so choose one that provides clear recording yet does not produce files that are too big
  5. Style – are you going to be serious, conservative, funny, conversational?  What style matches your brand?
  6. Call-to-action – what do you want listeners to do next?

This podcast episode was recorded on my iPhone and automatically uploaded to this website and iTunes using the Mobile Podcaster iPhone App.  For more information visit http://www.mobilepodcaster.com

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