Episode 12: 4 Ways to Monetize your Podcast

Are you interested in earning money online? Have you ever considered monetizing your podcast to make some extra cash? It’s a very popular option that many podcasters take advantage of today, so let’s learn how it works.

First, let me say that monetization is not for everyone. In fact, some podcasters are adamantly opposed to pushing products on their audience for they feel it interrupts the conversation and compromises the intent of the podcast. Others, however, see monetization as a great way to leverage their audience and make some money to support the podcast. Producing a podcast is, after all, a lot of work and shouldn’t the host have the opportunity to earn some compensation in return?

Promote affiliate products
The simplest way to make money with your podcast is to promote a product or service through an affiliate link. For example, I know my listeners are interested in smartphones and podcasting, so I signed up to be an affiliate at Amazon.com. In my podcast, I can promote the Glif smartphone tripod mount and instruct my listeners to visit mobilepodcaster.com/glif to find the right model on Amazon.com. If the listener (you) visit my link and buy something on Amazon, I get a small commission on purchase of between 4% and 8.5% depending on my monthly affiliate purchase volume. Other programs pay out a flat fee, such as Bluehost at $65.

Sell Advertising
Another potential method for making money with your podcast is to sell advertising. The success of advertising depends greatly on the size of your audience since advertisers aren’t going to want to invest in your podcast if you only have a small handful of listeners. Conversely, if your podcast has a big following, you can expect advertisers to approach you. Set up a advertising page with a form on your website so that potential advertisers can contact you specifically for this purpose.

Promote your own products or services
If you have a product or service to sell, your podcast may serve as a great platform to promote it and in turn can earn money when people buy. You can think of the podcast as a means to generate awareness, or you could use your podcast as a set of tutorials for your product, thereby generating consideration for your product. The best part of this strategy is that you earn a greater percentage on every sale, 100% in fact. I use this approach on this podcast and it work very well to promote my Mobile Podcaster apps.

What monetization strategies have you tried? What are some other tactics you’ve considered?

Get Mobile Podcaster . . .

Episode 11: Podcast Production And Distribution Workflow

Welcome back to another episode of Mobile Podcaster. Today I want to talk about the process for podcasting and what is the right workflow for your podcast. There are many options and the right solution depends on many factors.

There are potentially a lot of steps involved in creating and distributing a podcast. Of course, as with anything, over time you’re going to get better at the process and discover what exactly works for your situation.

There are many things to consider when looking at the overall workflow for your podcast. It’s not as simple as just recording some audio. You need to consider planning, set up, recording, editing, publishing, and distribution of your podcast.

Episode 11: Podcast Production And Distribution Workflow

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iOS application for iPhone and iPad that lets you record podcast episodes and automatically publish new blog posts to your WordPress site, which are then automatically made available on iTunes for subscribers to listen. Learn more at MobilePodcaster.com.

Get Mobile Podcaster . . .

Mobile Podcaster version 1.6 for iPhone & iPad Now Available

iOS Simulator Screen shot Nov 18, 2013, 11.46.53 PMMobile Podcaster lets you record podcast episodes from your iPhone or iPad and publish directly to WordPress, Libsyn and Dropbox.

This approach saves you significant time vs. traditional forms to podcasting because there is no need to manually edit and move audio files. Mobile Podcaster uploads the audio from your iOS device directly to your WordPress site or the FTP destination of your choice,

eliminating the need to manually upload recordings and to your server and create new blog posts.

What’s New in Version 1.6

  • Updated for iO7
  • Updated for WordPress 3.6 audio embed support
  • Minor UI improvements
  • Minor bug fixes

The new look for iOS7 is nothing radical, but rather just some minor tweaks around the main navigation in particular. There’s still more to do here in future releases, but functionally it works well embodies the new spirit of iOS7. We also addressed a bug in version 1.5 where some folks were not seeing the Post Status options on an iPhone 5’s 4″ screen. This has been corrected, so you may post as draft, private, published or pending. I really love this feature!

One major change with WordPress 3.6 since the release of Mobile Podcaster Version 1.5, is the introduction of native support for Audio and Video in core WordPress. What this basically means is that it is no longer necessary to install a plugin in WordPress to play audio and video. Historically, you might use Blubrry PowerPress plugin (which I love and still highly recommend) to play podcast episodes. Those audio files needed an enclosure, such as . The new core audio support uses no plugins and will recognize audio files enclosed with .... Lucky for you, we’ve now added this enclosure and a standard option in the Enclosure settings.

The big news for Mobile Podcaster is that the next release will include MP3 encoding. A lot of you have asked for this and after 12 months, we’ve finally cracked the egg on this one. It works very well and we’re really excited to get this in production.

Get Mobile Podcaster . . .

Podcasting on my iPad mini with the Apogee MiC external microphone

The Apogee MiC is a great little microphone for the iPad, iPhone and Mac. It’s a great option for those looking for better audio recording on their device with a simple plug ‘n’ play approach.

MiC is the first studo quality microphone to make a direct digital connection to iPad, iPhone & Mac.
MiC is the first studio-quality microphone to make a direct digital connection to iPad, iPhone, and Mac. About the size of an iPhone, MiC makes it easy to capture your best take with incredible quality, anywhere your music takes you. Record any sound you can imagine, from vocals to voice-overs, instruments to interviews and everything in between, and build a track right on your iPad, iPhone or Mac with GarageBand.

PureDIGITAL technology delivers pristine sound quality
MiC is a premium digital converter featuring PureDIGITAL technology which delivers your voice or acoustic instruments true tone to your iPad, iPhone or Mac without compromise. You will notice the sonic difference between MiC and other similar products immediately.

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

Podcasting-From-My-iPad-Mini-With-The-Apogee-MiC.jpg

Get Mobile Podcaster . . .

How To Curate Content Online For More Efficient Information Management

Curating content online can be significantly easier with the right process and tools. My favorite tool for content curation is Google Reader. Google Reader is a free service that allows you to aggregate RSS feeds from various sources across the web.

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

How To Curate Content Online For More Efficient Information Management

Get Mobile Podcaster . . .

Why I Switched From The iPad 2 To The iPad Mini

My iPad mini arrived today and I love it. I got the 32GB white cellular version. I’ve been using the iPad 2 since the day it launched and love it but I found several reasons to make the switch.

First the iPad mini has Siri, which I use everyday. Second, it has slightly better resolution than the iPad 2. Third, it is smaller and lighter, which I find easier to hold and carry.

That’s it really. What are your thoughts. Are you going to get the iPad mini. Why or why not?

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

Why I Switched From The iPad 2 To The iPad Mini

Get Mobile Podcaster . . .

Lessons Learned From Talking About Social Media On Television Today

I was on television today talking about social media with my good friend, Jeff Gaffney. We talked about why online marketing is so important, my favorite marketing channels, and some of the popular social media tools available.

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

Lessons Learned From Talking About Social Media On Television Today

Get Mobile Podcaster . . .

How To Email Pictures And Audio With Your iPhone

We all like to share pictures with our iPhones and send them to people for a number of different reasons. Some folks like to send pictures of their kids to their parents and lots of us at work use our camera every day to document things we see around us.

Mobile Podcaster is great for podcasting, but it’s also a great tool for snapping a picture and attaching some audio that you can then email to someone. A picture is worth 1,000 words but sometimes a little more description is not only helpful but fun as well.

This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

How To Email Pictures And Audio With You IPhone

Get Mobile Podcaster . . .

How to Record and Publish a Podcast Episode from Your iPad

Mobile Podcaster lets you record and publish podcast episodes from your iPad directly to WordPress and/or FTP, such as Libsyn. This is a huge time saver not only for the novice podcaster, but the experience folks out there as well.

To get started, install Mobile Podcaster from the iTunes Store. When you first open the app, go to the settings tab and fill out the form for a new WordPress site to add your site to Mobile Podcaster.

Now, go ahead and record your podcast. You can hit Pause if you need to. Feel free to record for as long as you like. When you’re done, click on the little blue arrow to the right of the new recording. Give it a name & description and decide on the publishing status. You should also select an embed code, such as that required to play your audio using the PowerPress plugin.

When you are done filling out the settings for this particular episode, select the share icon in the upper-right hand corner. Select WordPress, then choose your site and hit the Upload button.

Your recording and blog post will now appear on your website. Here’s a video walking you through the process …

Get Mobile Podcaster . . .